Influencer Marketing & UGC Production
Creators and UGC that move real customers.
- ✓Sourcing and briefs
- ✓Rights and whitelisting
- ✓Weekly reporting
UGC cost per asset under $300 average
Authentic Content That Converts
Influencer marketing delivers 11x higher ROI than traditional advertising when done right. We connect your brand with creators who genuinely resonate with your products, producing authentic content that drives real engagement and sales.
Our approach combines strategic creator selection with efficient production workflows. From micro-influencers to UGC creators, we manage the entire process: sourcing, contracting, content creation, and performance optimization.
Common Influencer Marketing Challenges
Who it's for
- ✓Brands testing creator content
- ✓Ecommerce product launches
- ✓Lead gen with social proof
- ✓D2C brands scaling growth
- ✓Apps seeking downloads
- ✓B2B thought leadership
- ✓Local business awareness
- ✓Seasonal campaigns
Use Cases
UGC production for ads
Authentic content for paid social campaigns with perpetual usage rights
Product seeding to micros
Gifting campaigns with 10-50 micro-influencers for organic reach
Multi-post launches
Coordinated campaigns with macro anchors and supporting creators
Affiliate pilots
Performance-based programs with trackable links and promo codes
Complete Campaign Management
Campaign Process
Intake & Creative Brief
Define campaign goals, target audience, key messages, and content requirements.
Dependencies: Product samples, brand guidelines
Sourcing & Shortlists
Identify and vet creators, analyze audiences, negotiate rates and terms.
Dependencies: Legal review, budget approval
Production & Go Live
Content creation, review cycles, scheduling, and coordinated publishing.
Dependencies: Payment method, product fulfillment
Optimization & Refresh
Performance monitoring, whitelisting top content, new creator onboarding.
Dependencies: Ad account access, reporting tools
Investment Options
Monthly retainers aligned with market rates. Includes management fee and creator costs.
Starter
Per month
- ✓10-20 micro posts
- ✓Or 5-10 UGC videos
- ✓Instagram & TikTok
- ✓30-day usage rights
- ✓Monthly reporting
Growth
Per month
- ✓20-40 posts total
- ✓Multi-platform
- ✓Whitelisting included
- ✓Perpetual rights
- ✓Weekly reporting
- ✓Light paid amplification
Scale
Per month
- ✓Multi-wave campaigns
- ✓Macro influencers
- ✓Creator seeding
- ✓Full usage rights
- ✓Daily monitoring
- ✓Dedicated team
Detailed Feature Comparison
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| Creator count | 5-10 | 15-25 | 30+ |
| Deliverables/month | 10-20 | 20-40 | 50+ |
| Platforms | 1-2 | 3-4 | All |
| Rights term | 30 days | Perpetual | Perpetual |
| Whitelisting | Add-on | ✓ | ✓ |
| Reporting | Monthly | Weekly | Real-time |
| Response SLA | 48 hours | 24 hours | 4 hours |
Add-On Services
- • Paid amplification management: 10-20% of ad spend
- • Extra creators: $200-2,000 per creator based on tier
- • Studio shoots: $2,500-5,000 per day
- • Translations: $500 per language
- • Post-purchase surveys: $1,000 setup + $500/month
Capacity & ROI Estimator
Calculate your potential reach and content output
Campaign Parameters
Market rates: Micro $50-1,200 • Mid $1,200-5,000 • Macro $5,000+
Industry standard: 10-20% commission on sales
Estimated Output
Recommendation: Consider increasing budget for better statistical significance.
Campaign Results
D2C Beauty Launch
Before
$125
CPA from ads
After
$42
CPA from influencers
66% reduction in acquisition costs using micro-influencer UGC in paid social campaigns.
App Install Campaign
Investment
$25K
3-month campaign
Results
12K
App installs
$2.08 cost per install through influencer partnerships vs $8.50 from traditional ads.
Live Campaign Dashboard
Trust & Compliance
FTC Disclosure Compliance
- ✓Clear #ad and #sponsored requirements
- ✓Platform-specific disclosure guidance
- ✓Monitoring and enforcement protocols
- ✓Creator education and reminders
Contract Terms
- ✓Clear exclusivity windows
- ✓Usage rights and licensing terms
- ✓Payment schedules and terms
- ✓Content approval workflows
Frequently Asked Questions
Should we pay flat fees or commission-based?
We recommend a hybrid approach: flat fees for content creation plus 10-20% commission on sales. This ensures quality content upfront while incentivizing performance. Pure commission works best for established brands with proven conversion.
What usage rights should we negotiate?
Always secure perpetual usage rights for paid partnerships. This lets you use content in ads, on your website, and across channels forever. For organic posts, 90-day minimums are standard. Whitelisting rights are essential for amplification.
How do we ensure FTC disclosure compliance?
We provide creators with clear disclosure requirements (#ad, #sponsored) and monitor all posts. Disclosures must be clear, conspicuous, and unavoidable. We include compliance terms in contracts with penalties for violations.
When do creators get paid?
Typically 50% upon content approval, 50% after posting and staying live for 30 days. For larger creators, we may pay 100% upfront. Commission payments are monthly based on tracked sales from the previous month.
What's your product seeding policy?
For micro-influencers (under 10K followers), gifted product is often sufficient. Mid-tier creators expect product plus fee. We handle all logistics and track delivery. Lost packages are replaced once; creators sign for receipt.
What are cancellation terms?
Monthly retainers require 30-day notice. Active campaigns complete their cycle. Unused budget rolls to the next month or refunds upon termination. Creator contracts already signed must be honored.
Ready to scale with influencer marketing?
Join brands achieving 11x ROI through authentic creator partnerships.