업계 약어

The average annual revenue generated from a single customer contract.

Used to measure the value of subscription-based contracts on an annual basis.

A sales professional responsible for closing deals and managing customer relationships.

Typically handles qualified opportunities and drives revenue generation.

The predictable revenue that a company expects to receive annually from subscriptions.

Key metric for SaaS and subscription-based businesses.

A sales qualification framework to determine if a prospect is worth pursuing.

Helps sales teams qualify leads by assessing four key criteria.

Similar to SDR, focuses on generating new business opportunities.

Often focuses on outbound prospecting and initial qualification.

신규 고객 1명을 확보하는 데 드는 총비용(마케팅+세일즈).

Critical metric for determining the efficiency of sales and marketing efforts.

한 고객이 전 관계기간 동안 창출하는 총가치(매출/마진).

Used to determine how much to invest in customer acquisition and retention.

A lead deemed more likely to become a customer based on marketing activities.

Indicates leads that are ready to be passed from marketing to sales.

The predictable revenue that a company expects to receive every month.

Used to track growth and predict future revenue for subscription businesses.

A demonstration to verify that a solution will work for the customer.

Often used in enterprise sales to validate solutions before purchase.

A strategic meeting between a vendor and customer to review performance and plan ahead.

Helps maintain customer relationships and identify upsell opportunities.

A business document that announces a project and solicits bids from qualified contractors.

Common in enterprise and government sales processes.

A sales team member focused on outbound prospecting and lead qualification.

Often the first point of contact in the B2B sales process.

관계형 데이터베이스 질의 언어.

Represents leads that have been qualified and are ready for sales engagement.

타깃 계정을 중심으로 한 맞춤형 B2B 마케팅 전략.

Common in B2B marketing for enterprise accounts.

Software that helps users create, manage, and modify content on websites.

Examples include WordPress, Drupal, and HubSpot CMS.

고객 1명(또는 전환 1건) 확보 비용.

Helps evaluate the effectiveness of different marketing channels.

클릭 1회당 비용.

Used to measure the cost-effectiveness of online advertising campaigns.

1,000회 노출당 비용.

Common pricing model for display advertising and brand awareness campaigns.

전환율을 높이기 위한 체계적 최적화 활동.

Focuses on improving website elements to increase conversions.

노출 대비 클릭 비율.

Measures the effectiveness of online advertising and email campaigns.

A company that offers email marketing or bulk email services.

Platforms like Mailchimp, SendGrid, and Constant Contact.

제품/서비스 시장 출시 및 영업·마케팅 실행 전략.

Encompasses sales, marketing, and product strategies.

An advertising model where advertisers pay each time a user clicks on their ad.

Common in search engine and social media advertising.

광고비 1달러당 발생한 매출. 채널/캠페인 성과 비교에 사용.

Key metric for evaluating advertising campaign profitability.

검색 결과의 유료 광고 운영 전반.

Encompasses both SEO and paid search advertising strategies.

검색 결과 상위 노출을 위한 최적화 활동.

Essential for organic traffic generation and online visibility.

검색 결과 페이지.

Understanding SERP features is crucial for SEO strategy.

Content created by users rather than brands, such as reviews and social media posts.

Valuable for building trust and authenticity in marketing.

시스템 간 연동을 위한 인터페이스 규약.

Allows different software systems to communicate and share data.

고객 관계/이력 관리 시스템.

Central database for customer information and interaction history.

A file format that stores tabular data in plain text form.

Common format for data import/export between different systems.

데이터를 추출·변환·적재하는 통합 과정.

Essential for data integration and business intelligence.

Software application providing comprehensive facilities for software development.

Examples include Visual Studio Code, IntelliJ IDEA.

사람과 기계 모두 읽기 쉬운 데이터 교환 포맷.

Standard format for API responses and data exchange.

웹 API 아키텍처 스타일의 한 형태.

Common approach for building web services and APIs.

클라우드 기반 구독형 소프트웨어 제공 모델.

Cloud-based software accessed via subscription.

A collection of software development tools for creating applications.

Provides tools and libraries for developing on specific platforms.

A network protocol for secure file transfer over a secure connection.

Used for secure data exchange between systems.

관계형 데이터베이스 질의 언어.

Standard language for database operations and queries.

Security technology for establishing encrypted links between web servers and browsers.

Essential for secure data transmission on the web.

The visual elements through which users interact with a product or service.

Encompasses all visual and interactive elements of software.

The overall experience of a person using a product, especially in terms of ease of use.

Focuses on optimizing products for effective and enjoyable use.

A markup language that defines rules for encoding documents.

Used for data storage and transport between systems.

US law establishing requirements for commercial email messages.

Sets rules for commercial email and establishes penalties for violations.

캘리포니아 소비자 프라이버시 법.

Gives California residents rights over their personal information.

A legally binding document regarding data processing and protection.

Required between data controllers and data processors under GDPR.

EU 개인정보 보호 규정.

Requires explicit consent for data collection and provides right to data deletion.

US law providing data privacy and security for medical information.

Critical for companies handling healthcare data.

Contract that establishes terms governing future transactions between parties.

Streamlines future agreements between business partners.

Legal contract establishing confidential relationships between parties.

Common in business partnerships and vendor relationships.

Security standards for organizations handling credit card information.

Required for businesses processing credit card payments.

개인을 식별할 수 있는 정보.

Must be protected under various privacy laws and regulations.

Contract defining the level of service expected from a service provider.

Specifies metrics like uptime, responsiveness, and responsibilities.

Auditing procedure ensuring service providers securely manage data.

Important certification for SaaS and cloud computing companies.

Legal agreements between a service provider and user.

Defines rules and guidelines for using a service or product.

주문 1건당 평균 매출액.

Key metric for e-commerce and retail businesses.

The average revenue generated per user or customer.

Common metric in subscription and telecommunications businesses.

Measures how much effort customers must exert to use a product or service.

Lower scores indicate better customer experience.

LTV와 동일. 고객 생애가치.

Same as LTV, used to determine customer acquisition investment.

A metric measuring customer satisfaction with a product or service.

Typically measured through surveys after customer interactions.

일일 활성 사용자 수.

Critical metric for apps and online platforms.

Web analytics service offered by Google to track website traffic.

Industry standard for website analytics and user behavior tracking.

핵심성과지표. 목표 달성도를 측정하는 지표.

Used to evaluate success and guide decision-making.

월간 활성 사용자 수.

Used to measure user engagement and product stickiness.

전월 대비.

Used to identify short-term trends and seasonal patterns.

추천 의향 점수(프로모터-디트랙터).

Calculated by subtracting percentage of detractors from promoters.

전분기 대비.

Common in financial reporting and business performance analysis.

투자 대비 수익 비율.

Calculates the benefit received from an investment relative to its cost.

전년 동기 대비.

Common method for analyzing growth and performance trends.