Outreach Sequences
Purpose
Use these templates to launch safe, effective outreach. Start small, learn fast, then scale. Keep one clear offer per sequence.
Before You Send
1. Set up domain and deliverability
- • Use a dedicated domain or subdomain
- • Configure SPF, DKIM, DMARC, custom tracking domain
- • Warm new mailboxes for 2 to 3 weeks. Start at 25 to 50 emails per day per inbox and increase slowly
- • Plain text first. One link max. No images in early sends
2. Data hygiene
- • Verify emails. Bounce rate under 5 percent
- • Dedupe against your CRM
- • Use correct names, titles, and company fields
3. Compliance
- • Follow CAN-SPAM and TCPA
- • Include a working unsubscribe
- • Do not send SMS without explicit consent
4. Personalization tokens
{FirstName}, {Company}, {Role}, {City}, {Problem}, {Outcome}, {Proof}, {CTA}
Add one sentence of true personalization when volume allows.
How to Use These
Pick the sequence that matches your goal, paste the cadence, then swap the tokens. Test one variable at a time. Pause losers fast.
Cadence Patterns
- Light: 4 touches over 14 days
- Standard: 6 touches over 18 to 24 days
- Aggressive: 8 touches over 28 days (use only after strong early signals)
Time Windows
Send 10 a.m. to 2 p.m. local time for the recipient. Avoid Mondays at 9 a.m. and Fridays after noon.
Success and Stop Rules
- • Positive reply rate under 2 percent after 1,000 sends: stop and rewrite
- • If spam complaints rise or deliverability drops, halt sending from that inbox for 48 hours
SEQUENCE 1: Local SMB Owner
(services, retail, clinics)
Who this fits: Local businesses where the owner or manager makes the call.
Cadence (Standard)
- Day 1: Email 1
- Day 3: LinkedIn connection request
- Day 7: Email 2
- Day 10: Phone call + voicemail
- Day 14: Email 3
- Day 21: Email 4 final
Email 1
Subject: Quick question about {Company} on Google
Hi {FirstName},
I looked at {Company}'s listing and site. A few quick wins stood out: {Problem} → {Outcome}.
We help nearby businesses clean up Google results, speed up pages, and turn more visits into calls.
Can I send a 3-point plan for {Company}?
{CTA}: If yes, I'll email it today.
Email 2
Subject: The 3-point plan for {Company}
Here it is:
- Fix {specific issue} so {expected outcome}.
- Update {page or listing} to capture {keyword or intent}.
- Track {event} so you can see which channel drives calls.
If this looks useful, we can set it up this month.
Would {two slots} work?
Voicemail Script
Hi {FirstName}, this is {YourName}. I emailed a short plan to improve {specific outcome} for {Company}. If that is on your list, I can walk you through it in ten minutes. Call me at {number}.
Final Email
Subject: Close the loop at {Company}?
If this is not a priority right now, I will stop reaching out. If it is, reply with a time and I will book it.
SEQUENCE 2: B2B Mid-Market
(marketing, ops, IT buyers)
Who this fits: Managers and directors at 100 to 2,000 employee companies.
Cadence (Standard)
- Day 1: Email 1
- Day 3: Email 2 (same thread)
- Day 7: LinkedIn connect + short note
- Day 12: Email 3
- Day 18: Phone call
- Day 24: Email 4 final
Email 1
Subject: Clean pipeline inputs for {TeamName}
Hi {FirstName},
Two fast wins for {Company}: verified ICP lists and fixed tracking. Both raise reply rates and give clear ROAS.
We deliver verified contacts, dedupe against your CRM, and build a dashboard with CAC, ROAS, and payback.
Open to a 15 minute review next week?
Email 2 (nudge)
Subject: re: Clean pipeline inputs
Sharing one page with examples and the exact fields we deliver. If you send an import template, we'll map to it and return a 50 record sample. Worth a look?
Email 3 (proof)
Subject: What changed after 30 days
For a client with {similar profile}, reply rate moved from 1.8 percent to 4.6 percent after data cleanup and a new sequence. Paid CAC dropped 23 percent in six weeks.
Would a similar plan help {Company}?
SEQUENCE 3: Korean Brand entering U.S.
(digital-led launch)
Who this fits: Korean consumer brands testing U.S. demand with DTC, marketplace, and an optional small retail pilot.
Cadence (Light to Standard)
- Day 1: Email 1 to buyer or partner
- Day 4: LinkedIn note
- Day 9: Email 2
- Day 16: Email 3 final
Email 1 (to retail or distribution partner)
Subject: Small U.S. pilot for {Brand}
Hi {FirstName},
We support Korean brands entering the U.S. with a controlled launch. We prove demand first, then scale.
Proposal: a small pilot in {Region} with one or two pallets per store, plus DTC to capture demand. We handle SEO, page setup, and readouts like units per store per week and return rate.
If this is relevant, I can send a one page plan and a sample sell-in sheet.
Email 2 (DTC partner or influencer collab)
Subject: {Brand} U.S. launch test
We are building U.S. pages and creator trials for {Brand}. We pay per post and share sales from tracked links. If you're open to a quick test, I can send the brief and dates.
Localization note for senders
Use a U.S. domain, U.S. phone number, and a short U.S. address line in the footer. Keep copy in plain U.S. English. Avoid idioms.
Additional Templates
SEQUENCE 4: Reactivation
(no response after first pass)
Who this fits: Prospects who never replied.
Cadence (Light)
- Day 1: Email 1
- Day 7: Email 2
- Day 14: Email 3 final
Email 1
Subject: Should I close this out
I reached out about {offer}. If this is not a priority, I will close the loop. If it is, reply with a time and I'll send an invite.
Email 2 (value drop)
Subject: Template you can reuse
Sharing a simple checklist we use to fix {problem}. No strings. If it helps and you want help, tell me.
SEQUENCE 5: Referral ask
Who this fits: When you have the right company but wrong person.
Cadence (Light)
- Day 1: Email 1
- Day 5: Email 2
Email 1
Subject: Who owns {area} at {Company}
Hi {FirstName},
Who should I speak with about {area}? I want to share a short plan and a sample report. If it is not you, a name would help.
SEQUENCE 6: Event or webinar follow-up
Cadence (Standard)
- Day 1: Email with recap
- Day 3: Email with asset
- Day 8: Email with clear CTA
Email 1
Subject: Slides and next steps
Thanks for joining. Here are the slides and the checklist we covered. If you want, we can apply the checklist to {Company} and send a one page plan.
LinkedIn Copy Blocks
Connection note
Hi {FirstName}, enjoyed your post on {topic}. I help teams clean data and improve SEO before scaling spend. May I connect?
Follow-up message
Thanks for connecting. If {problem} is on your list, I can share a short plan tailored to {Company}. Interested?
Phone Openers
Cold call 30 second
Hi {FirstName}, this is {YourName}. I sent a short note about fixing {problem}. I can explain what we found and how we'd measure it. Is now a bad time?
If no time
No problem. I will email the 3-point plan. If it looks useful, reply with a time.
Measurement
Track per sequence
- • Sends
- • Delivery rate
- • Open rate
- • Reply rate
- • Positive reply rate
- • Meetings booked
- • Cost per meeting
Daily checklist
- • Verify bounces under 5 percent
- • Reply within 4 business hours
- • Update CRM statuses with tags: Positive, Neutral, Referral, Not Now, Unsubscribe
Assets You Can Copy
Subject line starters
- • Quick question about {Company}'s {area}
- • {Company} + clean data, better ROAS
- • Closing the loop at {Company}
- • 3-point plan for {Company}
CTAs
- • Should I send the 3-point plan
- • Open to a 15 minute review next week
- • If not a priority, I will close the loop
- • Who owns {area} at {Company}
Handoffs and Ownership
Prime Chase Data
Designs sequences, builds lists, sends at safe volumes, handles replies if in scope, books meetings, updates CRM.
Client
Approves copy, joins calls, moves deals through stages, and closes.